Another Broken Egg Café Announces New Barista Reserve Coffee
Ron Green, president/CEO and founder of Another Broken Egg Café’s (ABEC), is pleased to announce a new partnership with the H. C. Valentine Coffee Company to roast ABEC's first proprietary coffee selections. The artisan coffee is made from the highest quality beans from Central and South America and Ethiopia, the birthplace of coffee for these artisan blends. The beans were selected by the Green Team during their extensive cupping process, as the team tasted two dozen different bean combinations representing 17 countries before deciding on their Barista Reserve.
The new micro-roasted, specialty coffees will be served at all ABEC’s 26-plus locations by the end of July. The Another Broken Egg Cafe Barista Reserve Blend has pronounced acidity and full body. It has aroma and flavors of dried black cherry, raisins, and chocolate.
"It took three years from my initial meetings to this final stage of partnership to develop the perfect blend for our new Another Broken Egg Café Barista Reserve," says Green. "We believe our guests will be extremely pleased with this boutique coffee. In line with our company values, we have chosen to incorporate certified beans. Some are organic, others are Rainforest Alliance Certified. Our decaffeinated coffee is created using a non-chemical method called the Swiss Water Process. It is balanced with medium acidity and body with flavors and aromas of malt, cereal, and caramel. The finish is sweet, clean, and free of processed characteristics. Through purchasing practices like these, we strive to ensure the sustainability of our world, our families, and our business."