Applebee’s International Reports August Comparable Sales
System-wide domestic comparable sales decreased 0.9 percent for the August period, while comparable sales for domestic franchise restaurants decreased 0.7 percent. Comparable sales for company restaurants decreased 1.6 percent, reflecting a decrease in guest traffic of between 6.0 and 6.5 percent, combined with a higher average check. Sales and traffic for company restaurants for August 2006 were positively impacted by the drop of a free-standing insert (FSI) during the month.
System-wide domestic comparable sales for the quarter-to-date period through August (eight weeks) have decreased 0.9 percent, with domestic franchise restaurant comparable sales down 0.9 percent and company comparable restaurant sales down 0.8 percent.