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Rom Krupp

Why Social Media—and Smiling—Should Lead Your Marketing Strategy

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes. You can read his column on Twin Peaks here, Abuelo's here, Sonny’s BBQ here, and Hopdoddy Burger Bar here.

A Classic Mexican Chain Shares its Marketing Secrets

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes. you can read his column on Twin Peaks here and Hopdoddy Burger Bar here.

How Twin Peaks Crafted a Winning Marketing Strategy

Editor’s note: This is the first of a monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.Since it launched 12 years ago, Twin Peaks is now an 80-location restaurant chain in 25 states.