Beef 'O' Brady's Targets Dubai for International Growth
North America's iconic sports restaurant franchise made famous by its signature Buffalo-style chicken wings and community-centric activism is looking to develop the brand abroad in Dubai through franchising. With international units already under development in Saudi Arabia, Mongolia, Doha, and Kuwait, the Dubai expansion is a key component to the Tampa-based franchise's growth strategy.
James Walker, chief development officer of Beef 'O' Brady's, announced that the company is scouting business savvy Master Franchisees and have meetings with investors in Dubai on April 4, 2013. As Beef 'O' Brady's sets its sights on further international development in such countries as Russia, Canada and Mexico, executives with the company are taking a careful approach to identifying area developers and master franchise partners with knowledge of the industry, tenacity, and a readiness to reinvest in their communities.
"From the food to the atmosphere, Beef 'O' Brady's boasts universal appeal, and that's why we're confident the brand will receive a glowing ovation in Dubai once we identify an appropriate franchise partner," Walker says. "Beef 'O' Brady's business model and unit level economics make the franchise opportunity attractive and practical for investors looking for a multi-store development within one market."
Like all international Beef 'O' Brady's restaurants, the prospective Dubai locations will tailor its menu to the regional preferences and cultures of the area. Moreover and like all domestic Beef 'O' Brady's units, all Dubai locations will strengthen local ties through philanthropic partnerships and volunteerism.
The first international Beef 'O' Brady's restaurant will open in April 2013 in Saudi Arabia.