Revamped Quaker Steak & Lube Sets Sights on National Expansion
Quaker Steak & Lube announced the brand has supercharged its franchise development efforts and is seeking entrepreneurs interested in opening multiple restaurants in states such as Colorado, Florida, Indiana, Kentucky, Michigan, Ohio, Pennsylvania, South Carolina, Tennessee, and Wisconsin. Plans for the popular restaurant chain include aggressive growth nationwide.
Earlier this year the TA Restaurant Group acquired Quaker Steak & Lube. The TA Restaurant Group is a division of TravelCenters of America, a Fortune 500 company. The more than 750 locations in the TA Restaurant Group’s operation include 10 proprietary and nearly 30 franchised restaurant brands nationwide. Under the leadership the TA Restaurant Group and its experienced executive team, The Lube has reinvigorated the brand, added a new executive chef, and improved the menu to enhance customer experience and to streamline operational efficiency.
“Quaker Steak & Lube is a beloved American brand that has had a cult-like following from consumers for more than 40 years. We’re thrilled to announce our efforts to find additional qualified franchisees to join us and our existing franchise network. We look forward to introducing the opportunity to multi-unit operators nationwide that are on the hunt for a fun, energetic brand to add to their portfolio,” says John Ponczoch, a 30-year veteran of the restaurant industry, a senior vice president of TA and head of the TA Restaurant Group. “By utilizing the TA Restaurant Group’s vast experience and its perspective as both a franchisor and multi-unit franchisee, Quaker Steak & Lube now has expanded operations and infrastructure that will ignite our ability to grow and offer an invaluable support system to both new and existing franchisees.”
To kick off the brand’s re-launch, executives from Quaker Steak & Lube will be available to discuss franchise opportunities with interested prospective franchise owners at the Restaurant Finance & Development Conference in Las Vegas, Nevada, on Nov. 14 to 16, booth #520. Candidates should have multi-unit ownership experience, preferably in the restaurant industry, at least $1 million in liquid assets and a minimum net worth of $3 million. Quaker Steak & Lube offers building designs to capitalize on the square footage, both inside and outside of the building, which includes the Custom Cruiser (freestanding) and Power Lube (freestanding or endcap) with additional opportunities for conversions and non-traditional buildouts in stadium, college, kiosk or airport locations. The franchise currently boasts an average unit volume (AUV) of $3.1 million.