Another Broken Egg Café Expands into South Florida
President/CEO and founder Ron Green of Another Broken Egg Cafe (ABEC) is pleased to announce the signing of a 40-store development agreement for South Florida with Double R Restaurant Group, ABEC’s largest franchisee. The expansion will cover the state from south of Orlando to Key West, Florida and along both coasts, bringing 1,200 new jobs to the region. This agreement also includes Double R’s purchase of Broken Egg Café in Siesta Key and Lakewood Ranch.
Six to eight restaurants are forecasted to open per year, with a strong focus from Tampa to Naples. This takes ABEC from its current six restaurants, throughout the Florida Panhandle, to 30 restaurants in the state in just three years, including the 10-unit expansion announced in August, 2013 for Central and North Florida.
“This initiative is a part of ABEC’s strategy to have over 100 restaurants in operation by the end of 2017,” says Nick Binnings, vice president of Brand Development. “ABEC has done extremely well in the Florida Panhandle and with the new development of Orlando and Jacksonville; this will tie the entire state together. We are currently negotiating leases in Tampa, Sarasota, Naples and the East Coast of Florida.”
“We are very excited about expanding ABEC into South Florida,” says Stuart Ottinger, Double R Restaurant Group COO. “ABEC is a phenomenal concept and South Florida possesses a lot of opportunity for growth. We are eager to get into this market and aggressively open stores to become the standard for quality breakfast, brunch and lunch.”