On The Border Asks for Help Naming New Tequila Cocktail

Jul 18, 2016 Industry News
Industry News

On The Border Mexican Grill & Cantina announced it will be unveiling a never-before-seen tequila cocktail on July 24, but there's a catch—the brand needs help naming it.

"National Tequila Day is such a fun way we can interact with our customers and celebrate around food, friends and family," says Ashley Zickefoose, chief marketing officer with On The Border. "That's why we're proud to add an innovative new beverage option for National Tequila Day where our customers can engage in friendly competition to name the mystery drink."

The limited-time-only, top-shelf cocktail will feature a deliciously smooth blend of Herradura Silver Tequila, mango syrup, orange juice, sweet and sour, Sprite, and an orange slice. The naming contest will begin on July 18 on On The Border's Facebook and Instagram pages using the hashtag #OTBDrink. The savory new tequila cocktail can be tasted by all on National Tequila Day, July 24, by visiting any participating On The Border location and purchasing the mystery drink for a special celebratory price of $5. A winning name will be chosen based on creativity and the official new name and lucky winner will be announced on July 25. The newly named cocktail will remain available at its regular price of $8.99 until Labor Day.

Classic tequila fans will also find much to celebrate at On The Border during National Tequila Day with over 25 different tequilas served at each restaurant. Planned festivities include numerous ways for guests to delight in holiday-worthy deals on house margaritas and shots. All House Margaritas will be offered for just $2, and tequila shots will range from $3-5. Among tequilas available for guests to try are various brands including household names Patrón, 1800, and Jose Cuervo. 

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.