Burtons Restaurant Group Plans for 7 New Locations in 2 Years
While many businesses are downsizing or changing concepts during a struggling climate for the restaurant industry, Burtons Grill & Bar is in the works to expand, and aggressively at that. With 12 full service restaurant locations in Massachusetts, New Hampshire, Connecticut, South Carolina, and Virginia, Burtons looks to bring seven new locations within the next two years and plans expansion into unchartered markets; a testament to its pioneering and health-conscious style while simultaneously delivering an overall dining experience that is best in class.
Burtons Grill sister restaurant, Red Heat Tavern, opened in March of 2014, which now has two locations in Wilmington and Bedford, Massachusetts. Blending innovative cooking techniques with fresh flavors that create Tavern comfort favorites, Red Heat Tavern is fueled by fire and flavor, using a Josper Charcoal Broiler Oven to inspire the flavors of its accommodating menu. Additionally, Red Heat caters to any and all off-site events with options of party platters and box lunches that can be customized to suit any occasion and the dietary needs of any guests.
Since opening its doors in 2005, the company has seen 4.4 percent growth in same store sales while averaging $4.1 million annually, a rare feat for a restaurant concept in today’s struggling market. Kevin Harron, founder and CEO of Burtons, attributes their ability to anticipate the changing and growing needs of Burtons customer base, as well as consistently working to accommodate and cater to the individual customer’s specific demands, as the catalyst for Burtons success. “I also think our continued growth is a testament to the level of professionalism our teams at both Burtons Grill & Bar and Read Heat Tavern continuously demonstrate,” Harron says.
The newest locations that will be popping up include Charlotte, North Carolina, Boca Raton, Florida, and Shrewsbury, Massachusetts, where Burtons will continue to develop its original concept of giving back to the community. Burtons’ involvement on the local level is what keeps them in touch with what it is customers are looking for, creating a community atmosphere through cultural development, a keen focus on health and fitness, embracing modern families, and developing a strong trust throughout each market by leading through example; Burtons is a lifestyle, not just a restaurant.
With the continued growth of this up-scale casual restaurant concept, the central focus remains harmonious: offer excellent service, great ambiance, and superior food to each and every guest that walks through the door. Above all, Burtons Grill knows that consistency, constant education and research, and a fervent mentality are imperative to achieve growth and success and continue to impose that method with each and every new location that is created.