Denny's Reinvents Kids' Menu With DreamWorks Characters
Denny’s announced the launch of a new kids' menu featuring much-loved characters from DreamWorks Animation's film and television franchises.
Kicking off with Penguins of Madagascar, Puss In Boots and Turbo FAST, with many popular characters such as Shrek appearing throughout the year, the colorful characters adorn Denny's kids menu in a variety of interactive, themed puzzles and games to enjoy during mealtime. In addition, families will have access to a variety of activities via the DreamWorks Color App along with movie content and games.
"We are delighted to align with DreamWorks to bring the spirit of its popular family favorites to America's Diner this year," says John Dillon, senior vice president and chief marketing officer of Denny's Corporation. “Both Denny's and DreamWorks are centered around bringing families together, and we look forward to working together to bring even more exciting experiences to families dining at our restaurants this year."
Guests color the DreamWorks characters featured on the Denny's Kids' Menu then use the DreamWorks Color App to bring the drawings to life. The characters jump off the menu in 3D, encouraging families to engage creatively with each other during mealtimes with a modern twist to a traditional diner activity.
Denny's will offer three more engaging DreamWorks kids menus through 2015, inspired by films including Mr. Peabody & Sherman, The Croods, Home, How to Train Your Dragon.