Dine Rewards Loyalty Program Launches Nationwide at Bloomin' Brands

Jul 19, 2016 Industry News
Industry News

Bloomin' Brands, Inc. officially launched Dine Rewards on Tuesday, the first nationwide loyalty program in casual dining to offer rewards across multiple restaurant concepts. After just three visits to Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, or Fleming's Prime Steakhouse & Wine Bar, guests can earn 50 percent off on their fourth visit. The program gives the flexibility to choose when, where, and how they want to dine while earning rewards and there's no cost to enroll.

"We created Dine Rewards to show our most dedicated diners how much we appreciate their loyalty," says Chris Brandt, chief brand officer at Bloomin' Brands, parent company of the popular restaurant brands. "Now our guests can enjoy the quality dining experiences they already love while earning rewards. Where they earn and where they redeem is entirely up to them."

Research shows that 75 percent of consumers would like to have one rewards program membership that was honored at multiple restaurant chains. Dine Rewards was designed with that in mind and to meet the needs of frequent guests with busy lifestyles. The program provides an answer to the age-old question "What are you in the mood to eat tonight?" by offering a variety of options that fit into any craving or schedule: whether you need a meal to go, want to have a great family dinner, or are long overdue for a fine dining date night, guests can now enjoy their favorite restaurants while accumulating rewards.

Dine Rewards is free to join and the rewards begin immediately. After signing up online, members will receive an incentive of $5 off at Outback Steakhouse, Carrabba's Italian Grill, or Bonefish Grill; or $10 off at Fleming's Prime Steakhouse & Wine Bar.

Earning rewards is easy. When visiting a participating restaurant, guests can just let the server know that they are a Dine Rewards member and provide the phone number associated with the account to receive credit.

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