Expanding Matchbox Introducing New Menu and Proprietary Wine

Jul 29, 2016 Industry News
Industry News

Matchboxfoodgroup will roll out new offerings in all of its matchbox American Kitchen + Spirit locations in August, including the company’s 10th and 11th matchbox locations, scheduled to open in Arlington, Virginia, and Short Pump, Virginia, in late summer.

Matchbox will debut in Arlington in the bustling Fashion Centre at Pentagon City (1100 S Hayes Street) with a sprawling 12,000-square-foot restaurant, set across two levels with an elevated outdoor dining terrace. Deepening the brand’s roots on the east coast, the company will also debut near Richmond with matchbox slated for Short Pump Town Center (11720 W Broad Street) in a freestanding 7,000-suare-foot multi-level dining space complete with an outdoor patio. Both locations will prominently feature wood-fired masonry ovens as well as reclaimed materials—highlights of the concept’s signature open, energetic design. 

Stephen Lyons, vice president of culinary operations, has spent the summer developing original spins for the concept’s updated menu, and will introduce a number of new sandwiches, entrees and salads. The restaurant’s all-day menu will include two grinders, each served on stuffed and baked wood-fired pizza dough, with flavors such as Italian with salami, prosciutto, and capicola or meatball. The sandwiches join a new fried chicken cobb and seared salmon salad, as well as chicken + walnut pesto fettuccine. Longtime favorites like the 3.6.9 mini burgers and artisanal pizzas continue to anchor the revitalized menu, due to roll out progressively in late summer beginning with matchbox 14th street in Washington, D.C. 

In 2013 matchbox announced a partnership with famed California winemaker Jed Steele, creating its proprietary “matchbox blend” red wine. This month the partnership expands with a white wine blend, which Steele expects to fully roll out in fall with limited availability beginning late summer. Matchbox Co-Founder Ty Neal shares, “Outstanding wine does not have to be expensive, and we are so happy with the blend Jed has developed for us. It’s approachable and refined, and we are proud to serve it.”

The brand’s proprietary bottled wines join a focused list of American craft spirits and beers, as well as an innovative draft wine system that is now standard at new locations.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.