Hard Rock Café Launches New Targeted Video System
Since opening its doors, the Hard Rock Cafe has become notorious with providing a platform for artists to showcase their music, while providing guests with a variety of tasty meals. Now, music enthusiasts will have the opportunity to gain access to some of the world’s leading musicians and up-in-coming artists through the launch of the newArtist of the Month program.
The Artist of the Month program provides established and emerging musicians the opportunity to share their latest music videos. This month, Hard Rock Cafe is proud to have Mayer Hawthorne as the brand’s first ever featured artist. Throughout the month of August, the video for Mayer Hawthorne’s most recent single, “Her Favorite Song,” will be highlighted on Hard Rock’s in-cafe video system – playing over 1,000 times a day on more than 20,000 screens in Hard Rock’s 138 cafe locations worldwide.