Hard Rock Cafe Pursues New Franchising Opportunities in Mexico
Hard Rock International, one of the world’s most recognized restaurant and hospitality brands, announced that it is actively seeking new franchising opportunities for the Hard Rock Cafe brand in Mexico. The announcement marks strategic efforts to continue expansion into priority markets throughout Mexico, with the goal of opening an additional five cafe locations in the country by the year 2020. Hard Rock International currently franchises celebrated restaurant and hotel properties throughout Mexico, including Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Cancun, Hard Rock Cafe Cancun, and Hard Rock Cafe Cozumel.
“With the success of new Hard Rock Cafe franchise partnerships in Cancun and Cozumel, we see tremendous growth opportunities for our iconic brand in Mexico,” says Antonio Bautista, senior vice president franchise operations at Hard Rock International. “We are committed to developing relationships with franchise partners in regions that can aid in growing our global cafe footprint.”
Availability of new franchisee opportunities comes on the heels of the conclusion of Hard Rock’s 28-year relationship with the brand’s former master Mexican franchisee. In March 2016, the Master Franchise Agreement and Site Franchise Agreements between Hard Rock International’s franchisor Hard Rock Limited, Grupo ECE Mexico, S.A. de C.V. and its subsidiaries, including Operadora DB México, S.A. de C.V. was formally ended. The relationship was terminated by Hard Rock after several years of disputes relating to non-compliance with franchise standards and franchise payment obligations.
“We are grateful to our partners at Jones Day law firm, who litigated on our behalf, for helping us to return all Hard Rock Cafe brand rights to us in Mexico,” Bautista says. “We look forward to continuing to franchise cafe locations with the highest-standards in dynamic and important cities in Mexico.”