IHOP Teams Up With No Kid Hungry On Two-Month Campaign

Jul 28, 2016 Industry News
Industry News

IHOP restaurants and its franchisees announced that the chain has again joined forces with No Kid Hungry in an effort to end childhood hunger in the U.S. The IHOP + No Kid Hungry campaign, which runs August 1 through September 25, invites IHOP guests and fans to join in the fight by donating to the leading non-profit on their check or through their website.

To amplify efforts, on Tuesday, August 23 from 7 a.m. to 7 p.m., IHOP restaurants will offer guests a short stack of their world-famous Buttermilk Pancakes for just $1 with 100 percent of the proceeds benefitting No Kid Hungry. The brand and its franchisees have set an ambitious goal: serve one million pancakes in just one day to help every child in America get access to the healthy breakfasts they need to start the day. 

For close to six decades, IHOP has been the leader in bringing guests a freshly made breakfast served any time of day, every day, but at least one in every five children across the U.S. struggles to get the food they need to grow and thrive. No Kid Hungry works to connect our future leaders with a healthy breakfast by delivering food to where kids live, learn, and play.

"IHOP and our franchisees are passionate about helping build the overall well-being of the children and families in communities everywhere, including addressing the critical issue of hunger in the United States," says Kirk Thompson, senior vice president, marketing for IHOP and Marketing Advisory Board Member for the Dine Out for No Kid Hungry platform. "Together with No Kid Hungry, we can enable the more than 16 million children across America who struggle with hunger to start each and every day with the strength that comes from eating a good breakfast."

IHOP restaurants' efforts will help kick off the Dine Out for No Kid Hungry campaign, which fully launches nationwide in September and unites the restaurant industry around a shared mission of helping end child hunger. 

"We're thrilled to have IHOP back for a second year supporting No Kid Hungry and extending to their guests the mission to end childhood hunger in America," adds Billy Shore, founder and CEO of Share Our Strength. "IHOP's tremendous goal to serve one million pancakes in one day means that three million more breakfasts will be possible for kids in need. That translates into more kids doing better in class, missing less school, and becoming more likely to graduate high school. That's a lot of potential in one pancake."

More about the IHOP + No Kid Hungry campaign and the fight against childhood hunger, including how to donate to the cause, can be found in restaurant and online starting August 1.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.