The Melting Pot Signs New Franchise Agreement in Qatar
The Melting Pot Restaurants, Inc. announced plans to bring its unique fondue dining experience to Qatar for the first time through a new franchise agreement with Al Amthal Hospitality (AAH). Currently, The Melting Pot has five international locations open and 15 others in development across the globe.
Ali Taimour, managing partner of AAH, will develop one restaurant in Doha, which will be managed by his franchise operations team when the location opens during the latter half of 2016. AAH is affiliated with Real Estate Services Group (RSG), a premium real estate service conglomerate specializing in investments, asset and property management, and hospitality developments across Qatar. RSG owns the four-star Safir Doha Hotel and Shoumoukh Towers, a corporate center with retail shops and restaurants, which is where The Melting Pot will be developed. Additionally, RSG is developing a five-star hotel, which will be managed by Langham Place.
“We are thrilled that Ali and his dedicated team are committed to bringing The Melting Pot’s first restaurant to Qatar,” says Mike Lester, president of The Melting Pot Restaurants, Inc. “As the demand for unique and interactive restaurant experiences continues to grow, we look forward to developing even more relationships with dedicated franchise partners across the Middle East who believe in the award-winning brand.”
The Melting Pot fits well in the capital city of Qatar, which boasts a modern setting along the coast of Doha Bay. In addition to The Melting Pot, RSG is currently developing three other restaurant concepts on the ground level of Shoumoukh Towers.
“I’m honored to be a part of The Melting Pot’s brand growth in Qatar’s largest and most rapidly developing city,” adds Ali Taimour, managing partner of AAH. “As Doha continues to attract more tourists from around the world with its growing variety of dining and entertainment offerings, we’re thrilled to be the first group to introduce the brand’s delicious menu offerings to both local residents and tourists.”
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, Saudi Arabia, and the United Arab Emirates, and has 15 locations in development internationally.