Olive Garden Introduces Never Ending 'Family' Time With New Pasta Pass

Sep 17, 2015 Industry News
Industry News

Olive Garden is celebrating the 20thanniversary of its promotion—Never Ending Pasta Bowl—with a new, limited offer. Pasta lovers across the country will have a chance to snag one of two versions of the Never Ending Pasta Pass, which has even more perks this year.

Never Ending Pasta Pass made headlines last year after selling out in only 45 minutes and giving cardholders access to seven weeks of unlimited pasta. That's why Olive Garden is giving even more guests the opportunity to take part by introducing a Family Edition of the Pasta Pass. This new version allows the cardholder to extend the unlimited pasta benefits to more people so families of pasta lovers can around the table. Beginning at 2 p.m. on September 17,1,000 of each type of Pasta Pass will be available on the restaurant’s website. The family Pasta Pass will be available for $300, and the individual Pasta Pass will be available for $100.

"At Olive Garden, helping families create memories together is at the heart of everything we do," says Jose Duenas, executive vice president of marketing for Olive Garden. "We were thrilled with the response to our Never Ending Pasta Pass last year, and that's why we are excited to expand the offer to give families a way to join in the celebration together."

For seven weeks, from October 5 through November 22, Pasta Pass will have access to never-ending pasta, homemade sauces, pasta toppings, soup or salad, breadsticks and Coca-Cola soft drinks. Those who purchase a family Pasta Pass can share the pass benefits with an additional three guests dining with the cardholder. Without the Pasta Pass, guests can enjoy Never Ending Pasta Bowl starting at just $9.99 throughout the seven-week promotion beginning October 5.

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