P.F. Chang’s Celebrates Chinese New Year by Giving Back
P.F. Chang’s will celebrate the Chinese New Year with guests throughout February to spread good fortune and raise money for the Boys & Girls Clubs of America.
Making wishes and giving to children are two Chinese New Year traditions, and P.F. Chang’s will observe those customs by granting wishes and donating up to $100,000 to the Boys & Girls Clubs of America. Guests can participate in the month-long celebration and benefit the nonprofit in restaurants and through social media.
In restaurants: Order an item off the P.F. Chang’s Chinese New Year menu, which features symbolically lucky options. The restaurant will donate $1 to the Boys & Girls Clubs of America each time a guest orders from the limited-time menu, which includes handmade-from-scratch Butternut Squash Dumplings, Sichuan Chili Garlic Chicken, Hong Kong Style Sea Bass, Long Life Noodles & Prawns, and the Monkey Mule, a unique twist on the traditional Moscow Mule featuring Monkey Shoulder whisky and house-made ginger beer, available exclusively at P.F. Chang’s.
On social media: Share a Chinese New Year wish on Facebook, Instagram or Twitter using the hashtag #PFChangsWish to trigger a $1 donation to the Boys & Girls Clubs of America. P.F. Chang’s will randomly select and grant customer wishes throughout the month.
“Raising money for Boys & Girls Clubs of America, which enables kids throughout the nation to reach their full potential as productive, caring and responsible citizens, is our way of honoring Chinese New Year traditions in a meaningful way,” says Dwayne Chambers, P.F. Chang’s chief marketing officer. “We’ll also bring to life the time-honored Chinese New Year wishing tree tradition in every city where we have a restaurant.”
The wishing tree tradition began in Hong Kong hundreds of years ago, when villagers traveled for miles during Chinese New Year to visit the sacred wishing trees and hang their New Year’s wishes, written on red tags, among the branches. On February 8, P.F. Chang’s will adorn trees near its restaurants with traditional red envelopes that contain a variety of P.F. Chang’s Preferred loyalty points, redeemable for free entrees and other menu items. Five lucky winners across the country will receive an envelope with enough points for free P.F. Chang’s for a year.
P.F. Chang’s also launched a limited-time Chinese New Year Menu:
Long Life Noodles & Prawns—crispy garlic prawns, fresh egg noodles, and roasted chili peppers wok-tossed with preserved black beans and scallions.
Handmade-from-scratch Butternut Squash Dumplings—hand-folded dumplings filled with butternut squash in umami butter sauce.
Hong Kong Style Sea Bass—wild-caught Chilean sea bass, steamed and seasoned with fresh ginger, served over an Asian mushroom medley, asparagus and grape tomatoes with ginger-coriander broth.
Sichuan Chili Garlic Chicken—lightly crisped and thinly sliced chicken breast filets seasoned in a spicy chili-garlic glaze, topped with red chili peppers, scallions and bean sprouts.
Monkey Mule—Monkey Shoulder Whisky missed with our house-made ginger beer, a splash of peach syrup and garnished with an orange twist.