P.F. Chang’s Looks to Boost Corporate Dining Footprint
Dinova, the only innovative, proprietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide, announced today that P.F. Chang’s joins the marketplace as a premier international restaurant brand serving hundreds of thousands of customers each day.
Since the day it opened, P.F. Chang’s has made its food from scratch, and now they’re telling that story with Farm to Wok. P.F. Chang’s chefs use real, whole ingredients to make their food and signature beverages from scratch, every day, in each individual restaurant. Dim sum is hand-folded, fresh ginger root is juiced for house-made ginger beer, and even sauces are made from scratch.
“P.F. Chang’s is a great addition to our restaurant network, and it’s a thrill to have such a fine dining establishment available to our business diners,” says Vic Macchio, CEO and founder at Dinova. “Our restaurant partners understand the value of targeting the business diner, and are able to reap the benefits of taking part in our exclusive marketplace.”
“Farm to Wok has been our food philosophy since the day we opened. Many guests don’t know that every one of our restaurants has a scratch kitchen. This means our chefs are preparing food fresh every day—chopping vegetables, hand rolling sushi and crafting handmade cocktails from fresh squeezed fruits. Farm to Wok™ is allowing us to share the stories of the people who make it possible and we are excited to share this experience with guests in the Dinova dining network,” adds Dwayne Chambers, chief marketing officer for P.F. Chang’s.
With the recent growth of its marketplace to $5 billion in dining spend influence, Dinova continues to add increasingly diverse restaurant concepts to its more than 14,000 restaurants nationwide. The addition of P.F. Chang’s is just one indicator of the substantial growth Dinova has already achieved in 2016.