Red Robin Celebrates National Fry Day | Food Newsfeed
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It's the 20th anniversary of Red Robin's bottomless steak fries, and the brand found that 42 percent reach for fries before anything else on the plate.

Red Robin Celebrates National Fry Day

July 09, 2014 Industry News

In honor of National Fry Day on July 13 and the 20th anniversary of Red Robin's Bottomless Steak Fries, a recent online survey conducted by Harris Poll for Red Robin Gourmet Burgers, Inc. (Red Robin) in June 2014 revealed an impressive one-third of Americans (33 percent) would not sacrifice the coveted last fry to any celebrity.

For those who were willing to part with their last fry, almost one quarter (23 percent) were willing to hand over the last fry to Ellen DeGeneres, while just over one in five (22 percent) would sacrifice it to President Obama. 

Thanks to its famous Bottomless Steak Fries, which means unlimited free refills, Red Robin guests never need to face the dilemma of parting with their last fry. And for the 8 percent who said they don't eat fries, guests at Red Robin also have the option to substitute steak fries for bottomless broccoli, side salad, or coleslaw for no additional cost.

"At Red Robin, Bottomless Steak Fries are a beloved part of any meal and helped make us famous," says Denny Marie Post, Red Robin's senior vice president and chief marketing officer. "This National Fry Day, and every day, we're continuing our 20-year tradition of providing bottomless servings of fries with each of our craveable burgers. The only hard decision you have to make is how many times to say 'bring me more!'"

American's reveal their fry habits just in time for National Fry Day:

  • Get 'em while they're hot: more than two in five (42 percent) Americans agree: the fries are the first item they reach for when the server hands them a meal that includes fries, meaning fries take priority over the beverage (20 percent) and entree (19 percent).
  • Fry Fashion: when it comes to the fry Americans prefer most, it's a tie between curly fries and steak fries at 21 percent each.
  • Keep it crispy: an overwhelming majority (81 percent) of Americans would rather have their fries crispy instead of soggy (11 percent).
  • The finicky fry eater: Women are pickier than men when it comes to their fries; 37 percent of American women admit to digging through the basket to find the "perfect fry," versus only 25 percent of American men.
News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.