This October, IHOP Restaurants invites families to stop in for a treat—no tricks—and enjoy a deliciously spooky breakfast together at any time of day. A seasonal fan favorite, Scary Face Pancakes are back only at IHOP and encourage kids of all ages to create a monster masterpiece from a hot-off-the-griddle, world-famous Buttermilk Pancake topped with whipped cream, a strawberry nose and served with a side of OREO cookies and candy corn.

Throughout October, IHOP is also offering two deals sweeter than Halloween candy. All month long, Scary Face pancakes are included in IHOP restaurant's Kids Eat Free offer, which lets kids 12 and under to eat free with the purchase of adult entrées from 4 to 10 p.m. daily at participating restaurants. And, to celebrate the holiday, on October 31, kids 12 and under can dig into Scary Face Pancakes for free from 7 a.m. to 10 p.m. at participating restaurants.

"We are delighted to bring Scary Face Pancakes back to IHOP this October and offer families a fun, interactive experience to share together over breakfast served all day long," says Kirk Thompson, senior vice president, Marketing for IHOP. "There is something special about breakfast in that the food is perfect for mixing, matching, imagining and creating—allowing our guests of all ages to customize their perfect meal."

IHOP, the originator of breakfast served any time of day, every day, has been bringing guests together for signature breakfast, lunch and dinner foods and beverages as well as unique, made-to-order limited time menu items for nearly 60 years. Scary Face Pancakes are available at participating IHOP restaurants now through October 31.

Casual Dining, Chain Restaurants, Industry News, Marketing & Promotions, Menu Innovations, IHOP