Shoney's Unveils New Restaurant Prototype
Shoney’s, the iconic, all-American restaurant brand, will enhance the look and feel of its locations with the unveiling of a new restaurant design prototype in early 2017 at Shoney’s Donelson, Tennessee, location. The release of the new design reflects the commitment from Shoney’s chairman and CEO, David Davoudpour, to reinvigorate and revitalize the 70-year-old brand to remain relevant for today’s evolving American dining landscape.
“When I acquired this iconic brand in 2007, I knew one of the most important elements to bring Shoney’s back to its former glory days was to update the look and feel of our restaurants to become more contemporary and in-step with our guests’ expectations today,” says Davoudpour. “After months of dedication to perfect this design, I’m fully confident that our latest prototype will excite our most passionate guests and will be welcoming to a new audience of people who crave quality food, set at a value price and served in a modern atmosphere.”
Shoney’s will transform into a contemporary, warm and inviting space that still pays homage to the brand’s rich heritage with classic Shoney’s elements. The exterior design features reclaimed wood and stone siding, and a prominent, white backlit Shoney’s logo. Adding to the appeal of Shoney’s fresh look, new and some existing remodeled locations will have a large outdoor patio that can be enclosed by sliding and garage-style glass walls for multi-seasonal use.
The restaurant’s interior will also take on a renewed design that features a full-service beverage bar highlighted by bright, red tiles. A long community table lit by cast-iron chandeliers will allow for large parties or multiple smaller groups to share a meal together, and the dining room will be separated from the bar area by large, curved booths. As part of Shoney’s mission to rejuvenate the brand, Shoney’s iconic freshly prepared all you care to eat food bar will take on the additional purpose of a Freshly Prepared Food Market, where guests can purchase quality meals from the bar to take home.
“Every aspect of our new design was not intended to change what people have loved about this brand for decades, but rather to elevate the experience so that more generations can create lasting memories at Shoney’s for many more years to come,” adds Davoudpour.
The first restaurant that will remodel to the new design will debut in Donelson in early 2017 and five additional restaurants are forecasted to be remodeled by the end of next year. The remaining corporate locations will all be remodeled, and existing franchisees have the option to reimage their locations to the new look with the help of Shoney’s corporate team.
The brand, which hopes that 10 new locations will open in 2017, is in the midst of fast franchise expansion with single and multi-unit franchise opportunities available in its core Southeast regions, throughout the United States and in select international locations, under the new restaurant design.