Wingstop Signs Brigadier General to Develop Northern Virginia
Wingstop is expanding throughout Northern Virginia. The 591-unit wing chain recently signed a multi-unit development agreement with Brigadier General Joseph Bass to develop five stores in the area.
Bass spent the last three decades serving in the United States Army, and with plans to retire this year, believes franchising is the perfect transition from a military career.
“The desire for structure and the ability to maintain high standards and follow proven methods are attributes you find both in the military and in franchising,” says Bass. “For many military veterans this is an ideal next step.”
Bass was first introduced to Wingstop while stationed in Dallas and signed on as a franchisee through the VetFran initiative. Established in conjunction with the International Franchise Association and the U.S. Department of Veterans Affairs, VetFran helps returning veterans access franchise opportunities through training and financial incentives.
“My youngest son raved about the wings and how I needed to try them,” he says. “Once I did, I knew they were the best I’ve ever had. So when I was looking for a high quality product with an established brand that has strong potential, Wingstop was the perfect fit. And after meeting with Wingstop’s executive team and visiting the corporate office, it was very apparent the company has strong leadership and excellent franchise support in place.”
Bass plans to open his first location in 2014. Wingstop currently has four locations open in the area, with plans to open 15 new restaurants throughout the Washington, D.C. area over the next few years, including the brand’s 600th store, scheduled to open this fall in Sterling, Virginia.
“Northern Virginia is a melting pot of people from all over the country,” Bass adds. “I know they will love the high quality made-to-order Wingstop wings just as I do. We’re just scratching the surface for development in D.C.”