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Chain Restaurants

Friendly’s Launches New Summer Menu, Including Lobster Roll

Friendly’s announced the launch of a new menu geared toward the spring and summer seasons—utilizing fresh and delicious ingredients such as avocado, lobster, and more. To celebrate, Friendly’s invites consumers to participate in a challenge, where those who can finish two of its new items—the Candy Blast Monster Shake and Triple Decker Bacon Cheeseburger—in one sitting, walk away with a free T-shirt.

Ruth’s Chris Plans 'Prized' Expansion After $19M Deal

Ruth’s Chris Steak House purchased development rights to “prized territory,” for about $19 million in cash, the company announced during its May 3 first-quarter review.Along with three franchises run by longtime operator Marsha Brown—the former banker of founder Ruth Fertel—the high-end steakhouse acquired development rights to the Philadelphia area, including parts of New Jersey and Long Island, New York.

UNO Pizzeria and Grill Offering $2 Margaritas for Cinco de Mayo

With Cinco de Mayo right around the corner, UNO Pizzeria and Grill announced this week that they are offering $2 Margaritas in all of their corporate locations for a limited time. These original margaritas are made with Sauza Tequila (or Patron for an extra $2) and are available in store all day, every-day, because happy hour should never be limited to just an hour.

Applebee's is Building a Brand of High Performers

Applebee’s turnaround over the past two years has had several layers. One of the most critical, and perhaps less-publicized points, though, involves fixing a stark gap. When Dine Brands reworked its leadership, the team was staring down a very wide discrepancy between effective stores and those brand-damaging units that not only dragged sales, but also poked holes in Applebee’s brand affinity.