Hard Rock Goes Pink for Breast Cancer Awareness

Sep 08, 2014 Industry News
Industry News

Hard Rock is uniting fans, musicians, and survivors to bring awareness and funds to the cause with breast cancer awareness walks, pink fashion shows, high-energy concerts, PINK menu offerings, PINK Sheets Rooms, and more.

Starting in September and continuing throughout October, guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels, and Casinos worldwide by raising awareness and funds for a cause that affects millions. Proceeds from the campaign will support research and awareness-driving efforts for various breast cancer charities around the world.

"PINKTOBER is an amazing global initiative," says Keely Wade, philanthropy manager for Hard Rock International. "We partner with well-known and emerging musicians, and offer limited-edition merchandise and delicious menu items, all to bring about awareness and funds for the cause."

Shop to Show Your Support
Hard Rock's PINKTOBER campaign allows fans to dress up and give back to the cause with the 2014 PINKTOBER merchandise line, including a women's and men's T-shirt ($26 each) and a collector's edition PINKTOBER pin ($12). 

The women's PINKTOBER V-neck T-shirt is blue to symbolize strength in mind and body, and has a pink breast cancer awareness ribbon embellished with roses. The men's PINKTOBER T-shirt is navy blue and has a pink breast cancer awareness ribbon wrapped around two guitars to symbolize support and strength. H

ard Rock's collectable PINKTOBER pin has a pink butterfly shaped guitar, which symbolizes rebirth, evolution, and beauty.

Hard Rock's PINKTOBER women's T-shirt is available at Hard Rock properties worldwide, including Cafes, Hotels, and Casinos, and the men's T-shirt is available at Hard Rock Hotels. All PINKTOBER products, including the women's and men's T-shirt, are sold exclusively online at www.hardrock.com. Proceeds from the sale of PINKTOBER merchandise benefits various breast cancer charities with 15 percent of the retail price going directly to the cause.

Flight for the Cure
Hard Rock is also raising the bar for the cause with special limited-time beverage offerings, including Flight for the Cure, a flight of Hard Rock's pink—Watermelon, Pomegranate and Wildberry—served with pink tortilla chips and house-made salsa. 

Other PINKTOBER drinks include Hard Rock's new Red Berry Press, a sweet fruit cocktail served in a coffee-press style vessel that infuses fruit into the cocktail throughout the drinking process, and a fresh, non-alcoholic Wildberry Smoothie.

Get Into Bed for the Cause
Hard Rock Hotel locations are inviting guests to get into bed for the cause as part of Hard Rock Hotel's Pink Sheets Rooms. Hard Rock Hotels in the United States and Latin America are supporting this year's PINKTOBER campaign by offering special rooms dressed with Hard Rock's pink sheets. 

Guests can support the cause and enjoy pink sheets, pink robes, commemorative pins, and more with a portion of the room rate benefitting various breast cancer charities. 

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.