Red Robin Fundraises for Alex's Lemonade Stand
What's better than an ice cold glass of lemonade on a hot summer day? A refreshing glass of Freckled Lemonade from Red Robin Gourmet Burgers, Inc. that helps support the fight against childhood cancer!
On Wednesday, Aug. 20, participating Red Robin restaurants nationwide will host lemonade stands to raise funds for Alex's Lemonade Stand Foundation, a non-profit organization dedicated to finding better treatments and ultimately cures for all children with cancer.
The Gourmet Burger Authority will serve free samples of its Freckled Lemonade from lemonade stands set up in participating Red Robin restaurants, while collecting donations for Alex's Lemonade Stand Foundation. The signature beverage is a blend of sweet strawberries and tangy Minute Maid Lemonade with free bottomless refills.
"Red Robin's one of a kind Freckled Lemonade is the perfect drink to honor National Lemonade Day," says Denny Marie Post, Red Robin's senior vice president and chief marketing officer. "We are proud that we've raised over a quarter of a million dollars for Alex's Lemonade Stand Foundation since the beginning of our partnership, and we have set an aggressive goal of raising another $100,000 for this great cause on National Lemonade Day, one Freckled Lemonade at a time."
Red Robin has also created four easy ways to help support Alex's Lemonade Stand Foundation. Guests are encouraged to order a Freckled Lemonade on any day of the year, and Red Robin will donate a portion of sales to the cause. Visit www.redrobin.com/alsf through Nov. 2 for three additional ways to help Red Robin win the fight, including:
- Purchase an Alex's Lemonade Stand Foundation eGift Card
- Shop for exciting Alex's Lemonade Stand Foundation-inspired merchandise
- Donate directly to Alex's Lemonade Stand Foundation
"We're thrilled Red Robin will be helping us celebrate National Lemonade Day for the second year in a row," says Liz Scott, co-executive director of Alex's Lemonade Stand Foundation and mother of Foundation creator Alex Scott. "The four additional ways to donate provide a variety of options for guests to support Alex's Lemonade Stand Foundation and we appreciate everyone who takes the time to help support our mission of fighting childhood cancer."
Alex's Lemonade Stand Foundation was created by four-year-old cancer patient Alexandra "Alex" Scott (1996-2004) who began raising money and awareness to help find a cure for all kids with cancer by selling lemonade at her own front yard lemonade stand. Alex's mission continues today through the work of Alex's Lemonade Stand Foundation, which Red Robin is proud to support.
During opening week at new Red Robin locations, all proceeds from Freckled Lemonade are donated to Alex's Lemonade Stand Foundation to support the search for a cure for pediatric cancer.