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ABK Beer Expanding Distribution

December 01, 2016 Industry News
Industry News

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, announces its ROK Drinks division has signed an exclusive Distribution Deal with S.K.I Beer of New York for its ABK Beer Brand, a 700-year-old Bavarian brewery based in Germany.

S.K.I. Beer services 10,500-customers with a fleet of 22 route trucks and 200 employees covering the following New York territories; New York City, Kings, Queens, Bronx, Richmond, Putnam, Duchess Rockland, Westchester, Nassau, and Suffolk.

ABK, a leading worldwide beer brand continues to grow in its current U.S. distribution in the U.S. with National Distribution Company in Georgia, Best Brands in Tennessee, Chrissa Imports in Northern California, and Good Spirits in Nevada, among others.

As the distribution of ABK expands throughout the U.S., new beer style and packaging have been added to the ABK portfolio, including a Schwarz Black Lager and Edel on draft in recyclable kegs. These new offerings have joined the ABK flagship beer styles; Hell, Edel & Rose in bottled four packs and six packs.

ABK's Hell & Edel Lagers are two of the most decorated beers in the history of beer brewing earning multiple medals from the World Beer Cup and The European Beer Star. ABK also offers a low alcohol Rose Beer produced with a blend of its Hell Lager and Organic Lemonade.

"We are thrilled to have found S.K.I Beer distributor in New York State who shares our enthusiasm in developing the ABK Brand in their valuable US market," says Jonathan Kendrick, chairman of ROK Stars. "Aligning with this great beer distributor enables our retail customers and consumers to have access to 700 years worth of Brewing Tradition. We look forward to supporting our new Distributor in their efforts to increase selection, volume and exposure for the growing ABK Beer Portfolio."

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