Applebee's Aims to Raise $1 Million in Fight Against Childhood Cancer
Beginning June 26, more than 1,000 Applebee's Neighborhood Grill + Bar restaurants nationwide will team up with Alex's Lemonade Stand Foundation to take a stand against childhood cancers in a month-long fundraising campaign. Since 2005, Applebee's restaurants have raised more than $7 million to fund childhood cancer research and hope to raise $1 million this year alone to help children battling this disease and their families. Participating Applebee's restaurants across the country will raise funds for the Foundation in a variety of ways, including donating portions of lemonade sales, selling paper lemons and hosting a series of fundraising events in their communities for guests who would like to support the Foundation.
From June 26 through July 30, more than 1,000 Applebee's Neighborhood Grill + Bar restaurants will team up with Alex’s Lemonade Stand Foundation with the goal of raising more than $1 million for childhood cancer research. Since 2005, Applebee’s has raised nearly $7 million for the foundation, which has helped fund around 140 thousand hours of research.
Alex's Lemonade Stand Foundation was established in 2005 to continue the mission of four-year-old Alex, who while fighting her own battle against cancer, set up a lemonade stand to help raise money for "doctors to find a cure" for all childhood cancers.
"Alex's Lemonade Stand Foundation and its cause are close to everyone in our Applebee's family, and I am incredibly proud and inspired to see how our local communities—Applebee's guests, team members and franchisees—have been coming together year after year to support this charity," says John Cywinski, president, Applebee's. "Being part of the battle against childhood cancer is a way for us to make an important and impactful difference in our neighborhoods. I look forward to our combined efforts in continuing to build awareness and raise money in the name of Alex and all of the children and families battling this disease."
"Applebee's has been a valued partner since the start of the Foundation," says Liz Scott, co-executive director, Alex's Lemonade Stand Foundation and Alex's mom. "We are very thankful for the commitment and contributions from Applebee's team members and guests which all help to make my daughter's wish of finding a cure closer to coming true."
The campaign will run from Monday, June 26 through Sunday, July 30. While participation and activities vary by location, a sample of the ways guests can support Alex's Lemonade Stand Foundation in Applebee's restaurants nationwide include:
Purchase lemon-shaped pin-up cards in $1 and $5 increments
Guests get a $5 bounce back card for donations of $5 or more redeemable at Applebee's restaurants from July 31, 2017 through August 31, 2017
Purchase a Lemonade Quencher made with real fruit or other frozen or flavored Lemonade refreshment to have a portion of the proceeds donated
Participate in local events such as lemonade stands, golf tournaments, donation nights and more.