Applebee's Teaming Up with ESPN's "Mike & Mike" | Food Newsfeed
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Applebee's Teaming Up with ESPN's "Mike & Mike"

February 07, 2017 Industry News
Industry News

Applebee's Neighborhood Grill & Bar has partnered with Pepsi and Mike Golic and Mike Greenberg of ESPN's sports-talk radio and television show "Mike & Mike" inviting Americans to join the "All-in Burger Debate" for a chance to win great prizes, including becoming a producer for a day on the "Mike & Mike" show.

For a limited time only, burger lovers and sports fans alike are invited to enjoy the Applebee's All-in Burger Meal Deal—one of four featured burgers, fries and a Pepsi for only $9.99—for lunch at their local Applebee's, and join the "All-in Burger Debate" for a chance to win great prizes.

For a limited time only, burger lovers and sports fans alike are invited to enjoy the Applebee's All-in Burger Meal Deal—one of four featured burgers, fries and a Pepsi for only $9.99 - for lunch at their local Applebee's. While dining on a delicious burger, guests can join the "All-in Burger Debate" in a few ways, including by:

Posting a picture of their favorite All-in Burger on Instagram or Twitter with the hashtag #allintowinsweepstakes. The grand prize winner will be treated to an all-inclusive two-day trip for two to New York City and transportation to ESPN in Bristol. where they will go behind the scenes of the "Mike & Mike" show, get a private tour of ESPN's headquarters and be producer for the day.

Texting a special code found in their local Applebee's to win instant prizes like free burger lunch combos and more, with prizes being awarded every five minutes.

"A great burger is a bar and grill classic. As America's neighborhood grill and bar, Applebee's is excited to team up with Pepsi and Mike and Mike to bring you the All-in Burger Debate," says Mindee Plugues, vice president, marketing, Applebee's. "We invite guests to come in and pick their favorite All-in Burger and enter our contests for a chance to win free burger lunch combos and other big prizes."

"There are few things that pair better than a refreshing Pepsi and a delicious burger, so we couldn't be happier to team up with Applebee's to offer consumers the All-in Burger Meal Deal," says Eric Whitehouse, sr. director, PepsiCo Foodservice. "Layering on the All-in Burger Debate and text-to-win promotion enables us to truly engage with sports fans and give them a chance to connect with our friends and theirs—Golic and Greeny."

"Sports is our passion, and burgers are ... well, they're delicious ... so, we were all-in to be part of the 'All-in Burger Debate,'" said Golic. Greenberg added, "People can get very passionate about sports and the way they like their burgers, so we're looking forward to hosting the 'All-in Burger Debate' grand prize winner in Bristol and seeing some of that passion come to bear when they become our producer for the day."

Applebee's All-in Burgers each feature a unique combination of ingredients seared into ground beef, then piled high with delicious toppings. The burger line-up includes:

The American Standard: Pickles, bacon and onions seared into an all-beef patty and topped with American cheese and signature sauce.

The All-Day Brunch: Bacon and onions seared into an all-beef patty and topped with fried egg, crispy hash browns, American cheese and ketchup.

The Blazin' Texan: Onions and jalapeños seared into an all-beef patty and topped with shredded BBQ brisket, fresh jalapeños, Cheddar and signature grill sauce.

The Triple Bacon: Bacon seared into an all-beef patty and topped with bacon, Cheddar and BBQ bacon ranch.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.