Asian Brand “Not for Boring People” Comes to Reno
Ling & Louie’s, LLC and Savory Investments, LLC have reached agreement to open a new Ling & Louie’s Asian Bar & Grill in Reno, Nevada.
The Reno location will be a franchise of the Ling & Louie’s concept, and will join existing locations in Phoenix and Chandler, Arizona; Denver, Colorado; Boise, Idaho; and Anchorage, Alaska. The Reno location is expected to open by the end of 2011.
The Ling & Louie’s concept, created and owned by Scottsdale-based Ling & Louie’s, LLC has been a hit because of its combination of an energetic atmosphere, critically acclaimed cuisine, and innovative drink menu. As a result, Ling & Louie’s is continuing development of corporate and select franchised locations.
Savory Investments, LLC was founded by brothers Rory and Sean O’Neal. They have more than 20 years of experience in the restaurant industry, including with restaurant concepts such as Famous Dave’s, Crocodile Café, California Café, and Paragon Steakhouse. The Reno location will be the first Ling & Louie’s for the company.
“We’re very pleased to bring the Ling & Louie’s concept to the Reno, Nevada market,” says Randy Schoch, founder and CEO of Ling & Louie’s. “Savory Investments and the O’Neals are ideal partners to make the concept a big success in this growing marketplace, and we’re excited about the potential for Ling & Louie’s in such a thriving new location.”
The concept centers around Ling, a stubborn perfectionist from Shanghai, China, and Louie, a fun loving, all-American boy from Toledo, Ohio, who meet, fall in love, and share their passion for food by opening an Asian restaurant that’s “Not for Boring People.”
“Savory Investments, LLC is excited to partner with Ling & Louie’s, LLC on this new location of Ling & Louie’s Asian Bar & Grill,” said Rory O’Neal with Savory Investments. “Ling & Louie’s is a fun and entertaining concept with a great menu and a strong organization supporting it, and we believe it will be a home run in the Reno marketplace.”
Ling & Louie’s is working with potential franchisees in several other markets as well, with the goal of expanding its presence in the industry over the next few years.
“Strategic planned growth with select partners is the key,” Schoch says. “We think it works in any medium- and large-sized market, and in a variety of different settings, because it’s so unique and because of our commitment to the quality of the food.”
Ling & Louie’s Asian Bar and Grill was founded in 2006 and currently has six locations open across the western United States. Several more locations are planned for opening in the next few years and the company is aggressively looking to franchise and expand nationwide.