Avenues Classics announced Tuesday that it has secured a license agreement with Agave Loco, LLC for its award-winning cream liqueur—RumChata. The partnership will bring a line of RumChata-branded premium dessert products to restaurants, retailers and consumers across the U.S. The new RumChata dessert line is launching with three distinct products: RumChata Cheesecake, RumChata Chocolate Gateau, and RumChata Mousse Cake. Additional RumChata branded desserts are in development including bundt cakes.
“RumChata’s rich blend of real flavors is a natural fit with our artisanal approach to desserts,” says Tony Birch, vice president of sales and marketing for Avenues Classics. “The first time we baked with RumChata, we were blown away by the profile. It just made total sense.”
RumChata is bottled from a proprietary made-from-scratch cream liqueur recipe, using five-times-distilled Caribbean rum and fresh real dairy cream, with a touch of cinnamon, vanilla, sugar and other secret flavors. These dynamic flavors are infused throughout every layer of the new desserts from Avenues Classics—from the creamy white chocolate RumChata mousse of the Mousse Cake and Cheesecake to the velvety RumChata chocolate ganache of the Chocolate Gateau.
“RumChata presents a unique recipe ingredient that gives baked goods that remarkable RumChata flavor everyone loves,” says Tom Maas, RumChata founder and master blender. “When you combine that distinct flavor with the innovative recipes of Avenues Classics, the final product is wonderfully decadent and delicious.”
The RumChata and Avenues Classics partnership was facilitated by Agave Loco’s licensing agency, Perpetual Licensing.
The award-winning RumChata is the world’s #1 selling rum cream. A delicious blend of aged Caribbean rum, real dairy cream, cinnamon, and vanilla, RumChata is a product of Agave Loco, LLC. More than 30 million bottles of RumChata have been shipped since launching in 2009 and is now available in all 50 states and in 26 countries, U.S. territories and business segments with significant inroads being made in large international markets like Canada, Australia, England, Scotland, N Ireland, Mexico, Spain and Germany. For more information, please visit www.rumchata.com.
Avenues Classics is a premium commercial bakery based in Kansas City delivering unforgettable dessert experiences throughout the U.S. Combining traditional European artisanal methods and innovation at the highest level, Avenues Classics desserts begin from authentic family recipes using the highest quality ingredients. Contemporary concepts and unique flavor profiles allow Avenues Classics to offer our customers distinctive premium desserts. For more information, please visit www.avenuesclassics.com
