UNiDAYS, a leading Student Affinity Network, announced it has teamed with Bareburger, a healthy and fast casual restaurant chain that serves up a menu of organic burgers and other fare, free from GMOs and pesticides, to offer a college student incentive program in NYC. UNiDAYS provides student verification technology and integrated marketing solutions to connect brands with over 10 million Gen Z college students around the world.
As part of the strategic partnership, Bareburger is leveraging UNiDAYS student verification technology and Student Incentive Program to reward UNiDAYS college student members with 15 percent off at 19 participating locations throughout Manhattan, Queens, Brooklyn and Hoboken.
Working closely with Bareburger, the UNiDAYS team curated a bespoke launch plan which included the distribution of a geo-targeted launch email across its network of students in the Greater New York area. To generate additional buzz, UNiDAYS created engaging custom content across social stories including Instagram, Snapchat and Facebook.
“We recently surveyed over 1,800 UNiDAYS members in the U.S. who told us they spend the majority of their money on food after tuition and bills,” says Marisa Allan, vice president of innovation. “That signaled to us how important it was to bring restaurants onto our platform. We’re thrilled that Bareburger has seized this opportunity and recognized that college students deserve fast, healthy food options that don’t sacrifice quality.”
“We wanted to show the hard-working, hungry Gen Z college students some love,” says Nabeel Almagir, Chief Marketing Officer at Bareburger. “Generating this buzz with this influential, engaged audience through our partnership with UNiDAYS is a bonus we’re eternally grateful for. UNiDAYS is the perfect partner to help us cater to this fast-growing community of students, who can then take advantage of the fresh, local and clean food they crave.”
College students in Manhattan, Brooklyn, Queens, and Hoboken can access the Bareburger offer by visiting http://www.myunidays.comor downloading the UNiDAYS app for iPhone and Android devices.
For more information about the report, “Gen Z Insights: What restaurants need to know,” please visit: http://www.myunidays.com/restaurantreport
