Beef ‘O’ Brady’s Eyes White Plains, N.Y., for Expansion
Armed with a refreshed menu and new prototype design, Tampa-based Beef ‘O’ Brady’s, the 210-unit franchise of family sports pubs and restaurants, has identified White Plains as a key component to the company’s growth strategy in New York.
Demographic research, brand recognition within the state, and other factors make White Plains an ideal market for further expansion of the franchised restaurant concept. While the demand for family-friendly eateries continues to grow throughout White Plains, providers are limited.
“While there’s definitely a market for Beef ‘O’ Brady’s in the White Plains market, we’re taking a careful approach to finding a franchise partner with business savvy, tenacity, and a readiness to reinvest in the communities they serve,” says James Walker, chief development officer of Beef ‘O’ Brady’s. “To ensure a long, happy partnership, we ensure that our franchise partners meet stringent criteria and share our values.”
Beef ‘O’ Brady’s is well-received in the markets it enters because of the food, atmosphere and dedication to community outreach. Since the company’s inception, each Beef ‘O’ Brady’s has committed itself to strengthening local ties through philanthropic partnerships and volunteerism.
Expansion in White Plains will also benefit the local economy through job creation and development agreements with area contractors.
The New York expansion comes just after the launch of several new innovations for Beef ‘O’ Brady’s, including a lively new franchising website that features interactive, user-friendly tools to guide prospective franchise partners through its proven business model and fun, community-oriented brand culture.
Also new at Beef ‘O’ Brady’s are fresh Angus Burgers that pack huge flavor and tenderness; a new line of premium Angus Skirt steak options; and, for wing lovers, two new dry rubs including lemon pepper and Paul Prudhomme’s Blackened Seasoning.
The new lunch menu, which features a renowned emphasis on variety, quality, speed, and value, is increasing lunchtime traffic and loyalty amongst customers on the go.