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Beyond Sausage is an assembly of pea, fava bean, and rice protein.

Beyond Meat Introduces Beyond Sausage to Stores

December 19, 2017 Industry News

Beyond Meat is bringing a revolutionary plant-based breakthrough to the table: Beyond Sausage. The latest innovation from Beyond Meat delivers on the juicy, satisfying taste and texture of pork sausage, but with more protein, 43 percent less total fat, 38 percent less saturated fat, 27 percent less calories and 26 percent less sodium than traditional pork sausage. In keeping with the brand’s promise to help consumers looking for healthy options to continue to Eat What You Love, the company is launching Beyond Sausage exclusively at the Whole Foods Market Pearl Street store in three delicious flavors: Original Bratwurst, Hot Italian and Sweet Italian.

“I love Beyond Sausage first and foremost because it’s truly so enjoyable to eat but also because I see it as an advance in our team’s relentless march toward a perfect build of meat from plants,” says Ethan Brown, CEO of Beyond Meat. “Though we aren’t there yet, I’m encouraged by the progress we’ve made with Beyond Sausage and look forward to hearing what the consumer thinks.”

The first of its kind, Beyond Sausage is an assembly of pea, fava bean, and rice protein organized to deliver against the unique texture of pork sausage. Trace amounts of beet lend the meaty red color. Coconut oil ensures mouth-watering juiciness. And it’s all wrapped in a 100 percent plant-based casing derived from algae. Like the Beyond Burger, the company used its proprietary approach to braiding and binding proteins, fats, minerals, and water to recreate the basic architecture of meat.

Starting December 18, all three flavors of Beyond Sausage will be sold at the Beyond Burger restaurant inside the Whole Foods Market Pearl Street store in Boulder, where The Beyond Burger first launched in May of 2016 and sold out in one hour.

“As a category leader in plant-based meat alternatives, Beyond Meat has revolutionized how consumers get their protein,” says Red Elk Banks, vice president of Whole Foods Market’s Rocky Mountain region. “We’re thrilled to introduce the Beyond Sausage to our Boulder shoppers, and proud to partner with Beyond Meat on the introduction of another innovative and delicious plant-based protein.”

Mouthwatering builds available at Whole Foods Market’s Pearl Street store include the Original Bratwurst topped with sauerkraut and mustard, Hot Italian with grilled red and green peppers, and Sweet Italian with pickled vegetables, pepperoncini, and grilled red onions.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.