BJ’s Restaurant & Brewhouse Launches Fundraiser for Alzheimer’s and Brain Awareness Month
BJ’s Restaurants is proud to partner with the Alzheimer’s Association for the second year to support those living with Alzheimer’s. June is Alzheimer’s & Brain Awareness month, and the Alzheimer’s Association has designated June 21 as The Longest Day, dedicated to supporting and assisting all those affected by Alzheimer’s disease. In addition to providing visibility in restaurants during the month of June, BJ’s is inviting guests, employees, friends and communities to get involved.
All month long, BJ’s guests will have an opportunity to donate to the Alzheimer’s Association. With a minimum donation of $1 guests will receive a free Pizookie coupon for their next visit, valid through July 31, 2019. As a proud supporter of the cause, BJ’s plans to make the Longest Day even longer. On June 20 and June 21, BJ’s will match in-restaurant donations* to the Alzheimer’s Association.
“We are proud to partner with the Alzheimer’s Association for the second year in a row to support a disease that affects more than five million Americans and touches so many of us here personally,” says Kevin Mayer, executive vice president and chief marketing officer of BJ’s Restaurants, Inc. “Alzheimer’s is the nation’s largest under-recognized public health crisis and BJ’s is dedicated to helping find a cure.”
On The Longest Day, which takes place annually on the summer solstice, participants from across the world come together to fight the darkness of Alzheimer’s through an activity of their choice. Together, they use their creativity and passion to raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association.
Key facts about Alzheimer’s include:
- More than five million Americans are living with Alzheimer’s and this number is estimated to grow to as many as 14 million by year 2050.
- Alzheimer’s disease kills more Americans than breast cancer and prostate cancer combined.
- In 2019, Alzheimer’s and other dementias will cost the nation $290 billion. By 2050, these costs could rise as high as $1.1 trillion.
*BJ’s Restaurant & Brewhouse will match in-restaurant guest donations up to $25,000.