Black Angus Steakhouse Names Industry Vet New CMO
Black Angus Steakhouse, the original American steakhouse, announced the appointment of restaurant industry marketing executive Liz Geavaras as Chief Marketing Officer, a new position on the company’s senior leadership team.
Geavaras brings more than 20 years of experience in restaurant operations and marketing to the Black Angus leadership team. Liz will spearhead Black Angus’ culinary direction on both food and beverage, along with marketing. She will oversee all of the company’s marketing activities, including research strategy for customer campaigns, diversifying the advertising mix, and expanding the digital, public relations and social media footprints.
“Liz joins our team during an exciting time for Black Angus and she will play a vital role in the growth of this iconic American steakhouse,” says Chris Ames, chief executive officer, Black Angus Steakhouse. “Liz brings a strong background in consumer insights and trends, industry knowledge, and the leadership experience needed to drive a more integrated omni-channel marketing approach that builds loyalty for the Black Angus brand and positions the company for continued growth.”
Geavaras joined Black Angus Steakhouse from Grill Concepts, Inc., where she was Vice President of Marketing. At Grill Concepts, Liz led marketing initiatives that bolstered the brand, including the company’s loyalty transition, the launch of its new seafood brand “Point Restaurants,” and the rollout of the Social Media Ambassador program. Prior to that, she was Vice President at DT Marketing, and before that she held the role of Director of Marketing at Elephant Bar Restaurants. During these past posts, Geavaras received numerous marketing program and menu awards.
“Black Angus is a longtime favorite dining destination for many Americans,” says Liz Geavaras, chief marketing officer, Black Angus Steakhouse. “I’m thrilled to come on board, further build the brand and introduce more consumers to our high quality steakhouse experience.”