Boston’s Signs Multi-Unit Deal in Mexico
Boston’s Restaurant & Sports Bar, the casual dining concept that combines a family-friendly restaurant and sports bar under one roof, announced the signing of a franchise deal that will bring eight Boston’s restaurants to areas across Mexico by 2020.
The new locations will join the 13 existing Boston’s in Mexico, and will be owned by seasoned hospitality group Desarrollos Juventud, which brings more than 10 years of experience in hospitality, restaurants and franchising to Boston’s. The group is targeting areas of Torreón, Saltillo, Tijuana, Mexicali, Hermosillo, León, San Luis Potosi and Aguascalientes for restaurant development.
The new Mexico locations will offer its guests the same contemporary, sit-down family dining atmosphere with a separate sports bar as the brand does in the U.S., allowing for family and friend gatherings of all sizes. While Boston’s specializes in gourmet pizza and pasta, its menu features nearly 90 items including salads, sandwiches and a variety of sports bar favorites such as burgers, wings and ribs giving guests an offering of traditional American cuisine.
“Boston’s is a restaurant for friends and families alike, whether you are looking for a relaxing night out or a new spot to watch the game,” says a representative with Desarrollos Juventud. “The quality and diversity of the food menu goes unmatched, and we look forward to debuting the concept in new areas across Mexico. We are confident it will be a hit for many years to come.”
The Desarrollos Juventud deal is part of larger growth plans Boston’s has in Mexico to bring a total of 30 new locations to the country in the coming years. Boston’s Restaurant & Sports Bar’s U.S. operations are based in Dallas. In addition to its Mexico locations, the company currently has 28 locations operating in 22 states. The company’s sister brand, Boston Pizza, has more than 400 locations throughout Canada and is considered the No. 1 casual dining brand in the country.