Brew City brand marks more than 20 years offering patron-pleasing craft beer battered favorites and proven business-building support with batter improvements to core fry and onion ring products and an invitation for operators to craft their own legacies.

The brand has introduced real operators as as BrewChefs, a term they use to describe operators who have their own unique way of brewing up food, fun, and profits. Online videos feature Dan Carter, the owner and operator of Galloway Grill in Springfield, Missouri and Garry Boyd, the “Ringleader” of Barfly Ventures and HopCat restaurants in the upper Midwest.

In order to help customers craft their legacies, the brand offers a variety of craft beer battered favorites from fries to cheese sticks and even jalapeños with a multitude of business-building support. This includes:

• Menu Inspiration: Chef-crafted recipes and operator profit scenarios to help inspire menus with craft beer battered products.
• Promotional Inspiration: Find unique promotional ideas that support business goals like driving traffic, increasing check averages, and boosting customer loyalty.
• Promotional Support and Servingware: From customizable table tents and LTO menus to top-notch barware and server gear, Brew City helps outfit operators with everything they need to succeed.

“Brew City is choosing to mark our anniversary of creating the original beer battered fries and appetizers with proof of our commitment to providing operators with exactly what it takes to grow their own businesses,” says Brew City brand manager Erin VanLanduit. “High quality products made with 100 percent craft American pale ale and tools that help operators meet the changing tastes of their consumers are at the center of everything we do.”