Broaster Company Takes Branding Beyond Foodservice Programs
Broaster Company announced Team Genuine Broaster Chicken Honda, a key player in the Superbike class for the 2017 MotoAmerica season. This marks the first year Broaster Company’s involvement with the RoadRace Factory is elevated to a corporate-wide level of participation.
“We’re excited to build our brand beyond foodservice as a part of the RoadRace Factory,” says Jay Cipra, president/CEO of Broaster Company. “We're looking at some very exciting things for the future of the Broaster Company. Team Genuine Broaster Chicken Honda allows us to connect with our customers and consumers unlike never before. Our partnership gives our fans something more to cheer about.”
The partnership presents Broaster Company with a variety of direct-to-consumer marketing avenues. Last year, Broaster Company’s Distributor, Broaster Sales & Service spotlighted around a dozen life-size cutouts of superbike veteran rider, Jake Gagne, for participating convenience stores. This year, Broaster Company plans to roll out 500 cutouts for c-store locations around the country. Accumulating around 450,000 views a day, the cutouts are generating big impressions for Genuine Broaster Chicken, Honda and the 2017 MotoAmerica racing season.
“The increase in store sales shows how relevant our product is to MotoAmerica fans,” says Chad Vendette, director of marketing at Broaster Company. “Our operators are excited about the store displays and the extra attention its bringing to their hot, prepared food items, especially our Broasted Chicken product offerings.”
Team Genuine Broaster Chicken Honda is comprised of the experienced team owner Danny Walker, veteran rider Jake Gagne, and motorcycles and technical support from Honda.
For over 60 years, Broaster Company has offered its license branded program to strengthen operators’ businesses and build their profits. The program does not require development fees, royalty payments or franchise fees, and provides all the food, equipment, national branding and marketing materials needed to help the Foodservice Operator be successful in offering world-famous Genuine Broaster Chicken and delicious Broaster Express grab-and-go foods.