Broaster Company announced the hiring of Greg West as its new Senior Vice President of Food Product Management and Innovation. Greg is highly regarded as an innovative R&D leader with excellent “How we win together” skills. Greg brings 25 plus years of experience with companies such as YUM! Brands, PepsiCo and Bob Evans Farms. Greg’s track record for purposeful and successful innovation, combined with the legacy of amazing brands and products developed by Broaster Company will give the food industry cause to take notice.

Broaster Company is the leader in manufacturing high-quality Pressure Fryers, a profitable and branded food program, delicious ready to cook foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wisconsin, the company also offers its licensed brands, Genuine Broaster Chicken and Broaster Express food program worldwide to an extensive range of foodservice operations. Broaster Company markets its products through a responsive global network of authorized Distributors.

Broaster Company’s name is synonymous with quality equipment and tasty food products. They continuously earn that reputation by providing durable equipment produced in the US by a skilled team of craftsmen and a proprietary food taste profile with no equal. Broaster Company is committed to providing the most profitable products the industry has to offer. From their patented round cooking well with its highly efficient heating process to the taste more customers seek in Genuine Broaster Chicken, it means more dollars in an Operator’s pocket compared with the competition. Their products are proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Company to deliver profitable results, fast.