Bud Light Lime-A-Rita Adds Lemonade Flavor | Food Newsfeed
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Bud Light Lime-A-Rita Adds Lemonade Flavor

February 27, 2015 Industry News
Industry News

The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand.

As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting, and flavorful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.

Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita.

The Bud Light Lime Rita family, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavors claim the top four spots in the FMB category.

The new Lemon-Ade-Rita naturally aligns with Bud Light’s social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.

“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” says Alexander Lambrecht, vice president of Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”

In celebration of the newest flavor launch, Bud Light Lime Lemon-Ade-Rita collaborated with renowned swimwear brand KAOHS to create a special edition bikini bathing suit in a custom Lemon-Ade-Rita color.

Bud Light Lime Lemon-Ade-Rita will be available in 12-packs of 8 oz. cans, four-packs of 16 oz. cans, and 25 oz. cans.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.