Bulletproof Plans Expansion to Over 20,000 Outlets
Bulletproof 360, Inc., the leading food, beverage, and content company best known for the widely popular Bulletproof Coffee and starting the collagen protein movement, announced that distribution for the high performance food and beverage products will expand to over 20,000 new retail stores throughout the country. On the heels of launching innovative new products like Apple Pie Collagen Protein Bar, Vanilla Latte and Dark Chocolate RTD Cold Brew with Collagen Protein, and Caramel Ready-to-Drink (RTD) Cold Brew, Bulletproof will begin its expansion this spring in Costco, Target, Sam’s Club, Walmart, Publix, HEB, Safeway, QFC, Ralphs, Meijer, Lifetime Fitness, Fred Meyer, and King Soopers. Driven by increasingly high product demand, this national expansion will expand doors at Wegmans and CVS as well.
This wide array of retailers’ stores will hold a selection of Bulletproof products across multiple categories that promote a variety of functional benefits including weight management, cognitive performance and energy, including the popular Bulletproof RTD Cold Brews, Bulletproof Collagen Protein Bars, Bulletproof Collagen Protein and Bulletproof Brain Octane Oil. Bulletproof will take the master brand approach for its on-shelf strategy by grouping its offering of products together enabling shoppers to gain easier access to the Bulletproof system. This model will help consumers new to Bulletproof understand the combined benefits of the brand’s various products and how they can be used to achieve personal health goals.
Most recently, Bulletproof began a partnership as the official coffee of the U.S. Ski & Snowboard Team to help their athletes stay fueled and focused on and off the slopes and speed up recovery time with Bulletproof Coffee. From top tier athletes to celebrities to the everyday consumer, Bulletproof continues to provide science-based information and products to help people tap into their unlimited potential.
“Offering Bulletproof products in this array of mainstream retail stores will introduce the brand and create access for millions of people who previously could not find Bulletproof. These new consumers now have an opportunity to take control of their physical and mental well-being through Bulletproof’s beverages, food, and supplements,” says Anna Collins, President and COO of Bulletproof. “We’re excited to welcome these new retailers and health-conscious shoppers into the Bulletproof community.”
Bulletproof has experienced groundbreaking company growth over recent years including a total funding $68 million and extensive innovation doubling the brand’s product portfolio year-over-year. Bulletproof is currently available at Whole Foods, CVS, Wegmans, Sprouts, and Vitamin Shoppe retail locations nationwide, boasting the #1 single-serve RTD coffee brand in Whole Foods and Sprouts, #2 Collagen Protein brand in Whole Foods, and #1 MCT oil SKU in Natural Grocery.