Caesar’s Pasta Showcases “Better for You” Frozen Entrees
At the opening of the 2016 Natural Products Expo East Show, Caesar’s Pasta LLC announced it will be showcasing its newest lines of “better for you” frozen entrees. Recently launched under the Caesar’s® Kitchen brand, the products feature chef-inspired, flavorful, convenient meals in two highly sought after consumer varieties: Certified Organic and Certified Gluten-Free.
The Caesar’s Kitchen entrée items include: Gluten-Free Buffalo Style Chicken Mac & Cheese, Gluten-Free 3 Cheese Herb Rigatoni & Meat Sauce, Organic Spinach & Tomato 4 Four Cheese Ravioli and Organic Asiago Mushroom Penne Pasta. “We are excited about the potential of these items and the interest in the Caesar’s Kitchen brand. For more than 45 years and three generations, our company has been focused on the highest quality ingredients and product offerings. We are now taking that same approach while adding some flavor adventure to delight and excite gluten-free and organic-seeking consumers,” says Michelle Hennessy, Sales & Marketing Manager for Caesar’s Kitchen.
Caesar’s Kitchen is the newest brand for the Caesar’s Pasta family. The new items feature attention-grabbing branding, displaying “ORGANIC GOODNESS” and “GLUTEN-FREE GOURMET” energetically on the respective front panels. “We did our research, and most noticeably, we heard consumers comment on all the clutter and fragmentation in the freezer case. They are longing for simplification and certified quality. So, we went out of our way to make it simple for them to find and see the certifications of our new Caesar’s Kitchen Organic and Gluten-Free items,” added Michelle Hennessy.
The new Caesar’s Kitchen items are all 8.5 ounces, will target a retail price point of $4.99 to $5.99 each and will begin hitting store shelves this fall. For information about the company, products and more please visit www.caesarskitchenmeals.com.