Coca-Cola Relaunches Hansen's & Blue Sky
Hansen’s and Blue Sky sodas—two long-standing favorites in the crafted and specialty beverages category—are being relaunched with new branding and fresh packaging.
On March 11 at Natural Products Expo West in Anaheim, California, Hansen’s Sodas debuted a throwback logo and glass packaging that nods to the brand’s 40-year roots in Southern California, plus a new tagline, “This is What Original Tastes Like.”
Blue Sky Sodas unveiled new branding, along with availability in fountain and a new tagline, “Rooted in Real.”
Hansen’s and Blue Sky are owned by The Coca-Cola Company. They have been part of the Coca-Cola family since last year, when the company acquired the brands as part of a portfolio previously held by Monster Beverage. Hansen’s and Blue Sky are operated by Venturing & Emerging Brands, a Coca-Cola business unit that focuses on identifying and nurturing brands with billion-dollar potential.
“These brands have incredible potential to thrive and build on their already great histories, and VEB is excited to help steward a new era of innovation, excitement and sustained growth for Hansen’s and Blue Sky,” says Jeremy Faa, senior vice president and general manager, craft beverages, VEB. “The crafted and specialty beverage category is a fast-changing, dynamic category. We see great opportunities for growth in this emerging part of the beverage business.”
VEB research indicates that the overall crafted and specialty soda segment accounts for less than 2 percent of total soft drink sales in the U.S., but sales are growing.
As consumer favorability has grown, more customers have expressed interest in the emerging category, including in fountain. Blue Sky is now available for testing in fountain. Hansen’s and Blue Sky are headquartered in Tustin, California. The office leads brand development, innovation, and commercialization for the brands, while working closely with Coca-Cola’s world-class research and development, quality and supply chain teams.
The overall VEB portfolio includes a variety of wholly owned brands, such as ZICO Coconut Water and Honest Tea, as well as minority investments and partnerships, including fairlife ultra-filtered milk, Suja juices and many others.
For more information, please visit www.coca-colacompany.com.