Como Speeds Up Customer Engagement Campaigns
With fierce competition surrounding brick-and-mortar businesses, Como has come to the rescue with a tool that makes it easy to launch goal-driven marketing campaigns that increase customer engagement and loyalty in under five minutes.
The new Goal Wizard is available as part of Como’s flagship end-to-end customer engagement solution—Como Sense—and is designed for retail and hospitality chains that struggle to free up the time for initiatives that can push their business forward.
Every hour is precious to any restaurant and retail chain, where operational, staffing, inventory and franchisee management will often take priority. Goal Wizard enables these businesses to invest in efforts around customer retention and engagement without this having a drain on their resources.
Promote Under-Performing Locations With A Few Clicks
Como is close to the issues surrounding brick-and-mortar businesses through its work with brands such as Burger King, Quiznos’ and Carl’s Jr.. Its solutions are fully-integrated with leading point of sale (POS) systems like NCR, MICROS, Revel Systems, PixelPoint and MobileBytes, allowing for easy implementation.
Thanks to Goal Wizard’s availability on Como Sense, each business can launch goal-driven campaigns to increase customer engagement and loyalty among specific audience segments.
The all-new feature allows businesses to select a desired goal– i.e. to drive spend, increase visits, promote under-performing locations or engage lapsed customers – and launch a highly targeted campaign within the space of a few clicks.
By analyzing what works best for its clients, Como enables the launching of campaigns with more than 30 different targeting options while boasting features like smart triggers, personalized benefits, multi-channel communications and more.
Speaking on the launch of Goal Wizard, Yair Holtzer, President of Como America, remarked on the need to help businesses drive customer visits and spend while saving them precious time and making their campaigns more successful.
“Today, we’re officially launching our new Campaign Center that includes the Goal Wizard. It’s here that businesses can promote specific items from the menu, boost registration for their loyalty program or re-engage lapsed customers.
“We always tell our clients that they must be data-driven and use customer data to fuel their growth. With that in mind, we decided to do the same with our new Goal Wizard. We’re now recommending proven strategies that can achieve solid business results, so restaurants and retail chains can leverage the data we have to create smarter and more successful campaigns.”
Como will demo the new Goal Wizard at FSTEC, a technology conference for the hospitality industry, between October 1-3 in Orlando, Florida.