Como Teams Up with MobileBytes on Data-Driven Tools
Como, a global leader in customer engagement solutions, has partnered with MobileBytes, a Point of Sale (POS) for iPad innovator, in order to bring restaurants across the nation the data-driven tools that will help them know their customers better, personalize their experience, and grow visits and sales.
In today’s rapidly changing market, foodservice operators must step up their game and adopt new technologies in order to stay competitive. As a result, new technologies such as online ordering and self-service kiosks are gaining much more traction.
A recent report by UBS estimated that by 2030, online food delivery could command 10 percent of the total food services market. This means $365 billion in market share, up from $35 billion today. Self-service kiosks, embraced by giants such as McDonald’s and Panera, are also trending and are expected to account for $30.8 billion is sales by 2024, according to a report by Transparency Market Research.
The integration with Como Sense, Como’s flagship product, will make MobileBytes’ leading products—Online Ordering and Self Order Kiosks—even more valuable as it will provide businesses with comprehensive, granular customer purchase data, the insights to act on it, and the tools to run automated, personalized campaigns based on that data.
MobileBytes has been an emerging player in the Point-of-Sale (POS) industry in recent years providing iPad-based solution, while working closely with established reseller businesses as integral part of their go-to-market strategy. Those resellers – such as NexTouch, Cervion, Spark Solutions Group, California Retail System, ESS, Meritage and Emerald Business Systems – provide local, in-person service to their customers and enhance MobileBytes’ products and solutions.
Yair Holtzer, President of Como America, says that: “MobileBytes and Como share similar goals in our approach to the restaurant industry. We both believe that technology, especially mobile, will change the way customers engage with brick-and-mortar establishments. Como Sense’s out-of-the-box data and machine learning tools, fully integrated with MobileBytes POS, will enable restaurants to engage with customers in a more relevant and personalized way, and drive more revenue as a result.”
Dan Calderone, MobileBytes CEO, said: “From the get-go, our goal was to bring our experience to the restaurant industry by developing innovative software. The new partnership with Como will help us do just that, by bringing in more innovation and technologies in order to provide full-scale applications in this exciting space. With Como Sense’s high-end data-driven solution and our current products, we will be able to deliver even greater value to our customers.”
Como (Booth #904) and MobileBytes (Booth #310) will be exhibiting during RSPA’s RetailNOW 2018 event, August 5-8 in Nashville, Tennessee.