Danone North America Launches STōk Cold Brew
Consumers want cold brew coffee and on-the-go protein, and Danone North America—the world's largest Certified B Corporation—has found a way to help operators respond to both demands with the launch of STōk Protein. Brewed low and slow, the new STōk Cold Brew offering has 20 grams of high-quality protein in the convenience of a 15-ounce can.
“People expect more from their coffee these days,” says Kellyn Warren, Marketing at Danone North America. “They want a drink that will deliver more than a caffeine boost. In fact, a recent study found that 70 percent of consumers are calling for coffee with additional benefits, like protein. Creating this cold brew was a no-brainer and we know people will love it.”
Cold brew is currently the fastest growing coffee beverage1 and STōk is the leading brand2 - and consumers are taking notice. Category sales are expected to reach $4.1 billion by 20213, so now is the time for operators to capitalize on the mounting trend.
STōk Protein boasts a deliciously smooth, mocha flavor in a single-serve format that’s perfect for the on-the-go consumer.