Danone North America Unveils ‘All Kinds of Better' Campaign
Danone North America, the world's largest Certified B Corporation, is announcing a renewed commitment to supporting operators – expressed by the tagline, ‘All kinds of better.' For decades, Danone has been dedicated to nourishing people, communities and the planet through its diverse portfolio of consumer-loved brands. ‘All kinds of better' aligns with the Danone mission to be the source for better dairy, plant-based, creamer and coffee experiences that meet the multi-faceted dietary needs, preferences and eating habits of consumers – today and in the future.
“Better means different things to different people – and even to the same person in different situations,” says MJ Tavella, Vice President of Marketing and Innovation at Danone North America. “That’s why we’re on a mission to help operators offer a range of health-focused and indulgent brands made with delicious, wholesome ingredients. So, whatever ‘better’ means to their patrons – plant-based, creamy, wholesome, delicious, vegan, non-GMO Project Verified, organic or responsibly sourced – we’ve got it. That’s ‘All kinds of better.’”
Danone’s confidence is grounded in an extensive portfolio of industry-leading consumer-loved brands, along with a team of experts devoted to helping customers grow their businesses.
Danone North America is a top-15 food & beverage company and a leader in high growth categories like plant-based and organic food and beverages. The portfolio includes flagship brands Dannon, Oikos, Horizon Organic, Silk, International Delight, STōK and Vega.
Bringing Operators ‘All kinds of better’:
Leading the Way in Plant-Based Foods and Beverages – According to 4Wakefield, 55 percent of Americans want to add more plants to their diets. Danone brands Silk and Vega, the No. 1 plant-based beverage and the No. 1 plant-based protein2 respectively, are ideal for operators seeking to add or expand their plant-based offerings.
Indulging Today’s Coffee-Crazed Patron – 89 percent of consumers customize their coffee, and 44 percent value being able to do so, according to proprietary Danone coffee bar research. Operators seeking on-trend ways to expand their coffee bar with indulgent flavors can turn to the No. 1 coffee creamer in the away-from-home space – International Delight. Danone’s portfolio also includes STōK, #1 in its category1, to satisfy consumers’ obsession with craft/cold brew coffee.
Responding to Organic Dairy Demand – 6 in 10 organic buyers state they would buy more organic products if available4. Danone’s Horizon Organic® milk and cheese lead the organic dairy category and meet that growing consumer demand.
Capitalizing on Yogurt Growth – The yogurt category in the away-from-home space has grown nearly 3X retail in the past two years, with Oikos leading the way as the No. 1 Greek yogurt in foodservice5. Rounding out the portfolio, Light & Fit, Dannon and YoCrunch also hold No. 1 status in retail in their categories1.
Building a Better Business with Expert Support – The Danone team provides insight-driven marketing support and merchandising tools operators need to build their business and keep their customers coming back for more.