Danone North America Unveils ‘All Kinds of Better' Campaign | Food Newsfeed
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Danone North America Unveils ‘All Kinds of Better' Campaign

June 27, 2018 Industry News
Industry News

Danone North America, the world's largest Certified B Corporation, is announcing a renewed commitment to supporting operators – expressed by the tagline, ‘All kinds of better.' For decades, Danone has been dedicated to nourishing people, communities and the planet through its diverse portfolio of consumer-loved brands. ‘All kinds of better' aligns with the Danone mission to be the source for better dairy, plant-based, creamer and coffee experiences that meet the multi-faceted dietary needs, preferences and eating habits of consumers – today and in the future.

“Better means different things to different people – and even to the same person in different situations,” says MJ Tavella, Vice President of Marketing and Innovation at Danone North America. “That’s why we’re on a mission to help operators offer a range of health-focused and indulgent brands made with delicious, wholesome ingredients. So, whatever ‘better’ means to their patrons – plant-based, creamy, wholesome, delicious, vegan, non-GMO Project Verified, organic or responsibly sourced – we’ve got it. That’s ‘All kinds of better.’”

Danone’s confidence is grounded in an extensive portfolio of industry-leading consumer-loved brands, along with a team of experts devoted to helping customers grow their businesses.

Danone North America is a top-15 food & beverage company and a leader in high growth categories like plant-based and organic food and beverages. The portfolio includes flagship brands Dannon, Oikos, Horizon Organic, Silk, International Delight, STōK  and Vega.

Bringing Operators ‘All kinds of better’:

Leading the Way in Plant-Based Foods and Beverages – According to 4Wakefield, 55 percent of Americans want to add more plants to their diets. Danone brands Silk and Vega, the No. 1 plant-based beverage and the No. 1 plant-based protein2 respectively, are ideal for operators seeking to add or expand their plant-based offerings.

Indulging Today’s Coffee-Crazed Patron – 89 percent of consumers customize their coffee, and 44 percent value being able to do so, according to proprietary Danone coffee bar research. Operators seeking on-trend ways to expand their coffee bar with indulgent flavors can turn to the No. 1 coffee creamer in the away-from-home space – International Delight. Danone’s portfolio also includes STōK, #1 in its category1, to satisfy consumers’ obsession with craft/cold brew coffee.

Responding to Organic Dairy Demand – 6 in 10 organic buyers state they would buy more organic products if available4. Danone’s Horizon Organic® milk and cheese lead the organic dairy category and meet that growing consumer demand.

Capitalizing on Yogurt Growth – The yogurt category in the away-from-home space has grown nearly 3X retail in the past two years, with Oikos leading the way as the No. 1 Greek yogurt in foodservice5. Rounding out the portfolio, Light & Fit, Dannon and YoCrunch also hold No. 1 status in retail in their categories1.

Building a Better Business with Expert Support – The Danone team provides insight-driven marketing support and merchandising tools operators need to build their business and keep their customers coming back for more.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.