Denny's Named Official Partner for 'Solo: A Star Wars Story' | Food Newsfeed
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Denny's Named Official Partner for 'Solo: A Star Wars Story'

March 06, 2018 Industry News
Industry News

Lucasfilm announced that they are joining forces with six of the world’s most well-known brands—Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec—for the launch of an extensive worldwide promotional campaign in support of “Solo: A Star Wars Story,” opening on May 25.

“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”

DENNY'S CORPORATION

Denny’s is one of America's largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Curaçao, El Salvador, the Philippines, Guatemala and the United Kingdom.

ESURANCE

Esurance, insurance for the modern world, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. With an easy-to-use mobile app, helpful online tools like photo claims and Coverage Counselor, and knowledgeable experts, Esurance is the smart choice for today's web-savvy consumer. And as a member of the Allstate family with an A+ rating from A.M. Best, Esurance offers auto and home insurance with just a click, call, or tap away.

GENERAL MILLS

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2017 consolidated net sales of US $15.6 billion, as well as another US $1.0 billion from its proportionate share of joint-venture net sales.

NISSAN

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. In calendar year 2017, the Nissan Group sold 1.59 million vehicles in the U.S., setting an all-time record. Nissan has more than 22,000 employees (including 17,000 manufacturing jobs) and four manufacturing plants in the U.S. capable of producing nearly one million vehicles annually. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR Partner of the Year since 2010.

SOLO

Since 1936, SOLO has inspired millions to host spontaneous gatherings celebrating food, fun and family. As the creator of the iconic Red Solo Cup, Solo offers a wide variety of tabletop solutions for all of your party needs.

Symantec Corporation the world’s leading cyber security company, helps organizations, governments and people secure their most important data wherever it lives. A global community of more than 50 million people and families rely on Symantec’s Norton and LifeLock product suites to protect their digital lives at home and across their devices. Symantec operates one of the world's largest civilian cyber intelligence networks, allowing it to see and protect against the most advanced threats.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.