Drinks Americas Announces Launch of First Major Line of Craft Beer Brewed in Mexico | Food Newsfeed

Drinks Americas Announces Launch of First Major Line of Craft Beer Brewed in Mexico

December 11, 2012 Industry News
Industry News

Drinks Americas Holdings, Ltd., a leading developer and marketer of alcohol beverage products, has announced the signing of an exclusive sales agreement with Marigold Brewing Company. Marigold will be the first major line of craft beers to be brewed in Mexico and launched in the U.S.

"Craft beers are the fastest growing segment of beer in the U.S. Now consumers will have a chance to try a craft beer from Mexico," says Tim Owens, CEO of Drinks.

Joe Belli, VP of sales for Drinks, states, "This beer expands Drinks well-rounded portfolio of beers, which already includes Mexicali, Rio Bravo, Chili Devil, Crazy Pig Ale and Rheingold."

The Marigold beer line will be brewed under the name "Day of the Dead Craft Beer" and it will offer six styles, including seasonal offerings. Marigold will launch with Blonde Ale, Heifeweizen, Amber Ale, Pale Ale, IPA, and Porter.

"So far the response from our distributors and national retailers has been overwhelming," Belli says. "We've already secured national distribution for Marigold and expect to see solid growth from the line over the next several months."

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