East Coast Wings + Grill Propels Ahead After Strong 2016
East Coast Wings + Grill, a North Carolina-based comfort dining franchise with an emphasis on buffalo wings and craft beer, is soaring through Q2 2017 with strong growth marks.
With 38 locations currently operating, in Q1 2017 the brand added to its pipeline of new markets by signing agreements to open locations in Indian Trails, North Carolina, and Myrtle Beach, South Carolina. Additionally, East Coast Wings + Grill opened two new stores in Burlington, North Carolina, and Bartlett, Tennessee, which both implemented East Coast Wings + Grill’s recent brand invention. Dubbed East Coast Wings + Grill 2.0, the refresh debuted in January 2017 and includes a new logo and menu items, as well as revamped interior. Upon entering new locations, guests can expect a more rustic and industrial styled space appealing to both the brand’s current customer base, as well as younger millennials.
East Coast Wings + Grill will be attending the 2017 Multi-Unit Franchising Conference, taking place April 23—26 in Las Vegas to share details on expansion plans and ownership opportunities. The company offers multi-unit operators an attractive investment opportunity centered upon unit-level economics to support both operations and expansion. Achieving same store sales increase in Q1 2017, the brand additionally experienced an average unit level EBITDA of 18.3 percent in 2016.
“We’re ecstatic to see positive same store sales growth in the first quarter of 2017 even while combating traditional restaurant growth pressures,” says Sam Ballas, CEO and president of East Coast Wings + Grill. “With our restructured development division and launch of East Coast Wings + Grill 2.0, our recent growth and the increase of our franchisee candidate pipeline comes as no surprise. Our business model provides sustainable industry-leading unit-level economics, as well as a first-class franchise model support team. This mixed with fantastic food made with only fresh ingredients and a revamped experience provides our brand with the perfect recipe for success.”
With more than 60 locations currently operating or in various stages of development, East Coast Wings + Grill plans to open 10 additional locations by 2018. Specifically, the franchise is looking to partner with multi-unit operators to expand its national footprint in Florida, Georgia, Kentucky, North Carolina, Pennsylvania, South Carolina, Tennessee, and Virginia.